Meet Our Team

"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with a quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.

Tom Hicks

Tom has a long history in the motorcycle industry as a racer, technician, product research engineer, press relations specialist, club president, dealership owner and much more. He has a passion for flying WWII airplanes, playing in his band (P-51) and riding all of his motorcycles. Tom remains focused though on keeping So Cal Motorcycles the Number One Dealership of its kind in the U.S.

Rob Chufo

Chief Operations Officer
Rob Chufo

Rob’s been riding since he was 5 years old and loves to ride the streets of Willow, Miller and Barber Motorsports Parks and Laguna Seca Raceway. He has 27 years of experience in the automotive, marine and motorcycle industry and his first purchase was a 1983 Honda CR125.

Chief Financial Officer
Cyndy Knauss

Chris Evans

Assistant Sales Manager
Chris Evans

The freedom and adventure are what Chris loves about riding. Having grown up in the deserts of Riyadh, Saudi Arabia, he started on dirt bikes and ATVs, riding with US Marines and their boys. Now he's happy on the streets and freeways of the US.

Sales/Brand Representative

John Pucciarelli

“Puch” has been riding for 40 years and loves his current Victory Vision but says he loves all motorcycles. His advice to new riders is to “ride within your ability” and his favorite part about working here is putting customers on motorcycles – he once sold 17 in one week!

Sales/Brand Representative
Elena Protsenko

Elena has been riding for a few years and is planning on getting a bike in the near future. She loves the incredible rush riding brings and says there’s nothing else like it. She enjoys being surrounded by motorcycles and talking to enthusiasts every day, and the coffee here isn't bad either.

Sales/Brand Representative
Bryan Castillo

Bryan rides a 2003 Suzuki GSX-R600 and has been riding for 3 years. His favorite part about riding is the feeling you get that is fueled by the twist of a throttle. He enjoys riding to see his family and loves working in an industry he’s so passionate about. He advises new riders to enjoy the ride, enjoy the machine, and ride at your own pace. Fun fact: Bryan is a geography buff, enjoys bodybuilding, and is an avid comic book reader.

Finance Specialist
Brian Leigh

Brian came to us after spending 16 years in the auto industry. He doesn't ride yet, be he has his eyes on a Ducati Diavel. When he's not working you can find him playing with his two dogs, Whiskey and Brandi, or spending time with his family. Fun fact: He's from Johannesburg, South Africa.

Parts Manager
Jeremy Pritchard

Jeremy has been riding for about 25 years and currently rides a 2015 KTM 350 XC-F. He enjoys everything about racing from the competitive element to the total focus and commitment it demands. Whether it’s technique, physical fitness or the mental game, there is always some part of you that is being challenged. He advises new riders that the clutch is your friend. He enjoys Big6 & SRA GP Racing, mountain biking, and follows SX/MX, NASCAR & F1 very closely. Fun fact: He used to be a full-time, touring musician.

Assistant Parts Manager
Jay Cissell

His favorite brand is Triumph. He loves his Daytona 675, his first motorcycle purchase, and recently added a 2014 Ducati Monster 1200 S to his collection. When he’s not hard at work in the parts department he likes to bicycle, play bass, and skateboard.

Parts Counter Associate
Michael Malta

Michael has been riding for about 5 years and currently rides a 2002 Triumph Bonneville T100. He enjoys the lifestyle and riding up the PCH coast, and home because “home is where the love is.” His favorite parts about working here are the atmosphere, the motorcycles, and the passionate people. He advises new and advanced riders to take a motorcycle training class. Besides riding, Michael also enjoys Industrial and Graphic design.

Parts Counter Associate
Dylan Belanger

Service Manager
Mitko Ganashev

Danny Edwards

Danny has been working on motorcycles 13 of the 18 years he’s been a rider. He’s worked here 12 years and is a Ducati Master Technician. He loves the adrenaline rush you get from riding, which probably explains why he has three motorcycles. When he isn't at work or working on his own bikes, he loves spending time with his son.

Mike Cadena

Mike has been working on bikes for 12 years and he loves the comfort of his current 2004 Victory Kingpin. When he’s not at work servicing bikes he builds race engines and works on his 1973 Corvette Stingray.

Jesse Ramirez

Service Advisor
Jesse Ramirez

Marketing Manager
Sabrina Sanchez

Sabrina has been riding on the back of motorcycles for 15 years and plans on getting her endorsement soon. One of her favorite parts about working here is meeting passionate riders and hearing their stories. In her spare time she enjoys cooking, playing with her weenie dog Charlie, and watching way too much TV.

Marketing Graphics Specialist
Anthony Camarena

Danielle Mira

Assistant Accounting Manager
Danielle Mira

Danielle’s favorite brand of motorcycle is “which ever one is low enough for me to touch the ground.” Her favorite part of working here is seeing the excitement in a customer’s eye and the colorful personalities of our staff. Her advice to a new rider is: “Keep your nose where it should be and wear a full-face helmet.”


Micro Manager
Tazzirossi Hicks

Taz came to work at So Cal in 2006 and immediately showed his management prowess. He overlooks dealership operations from his plush office in the Accounting Department. Taz’s favorite responsibility is inspecting stuff in bags, and he is quite good at it. For fun, Taz enjoys playing ball and singing, especially to songs by Robert Plant and Dean Martin.


Assistant Micro Manager
Beetlejuice Hicks

In 2008 Beetlejuice was hired on the spot as a personal assistant to Taz. Beetlejuice is quick to respond to any situation in an enthusiastic and loud manner. No one can resist giving her attention because she knows how to work a head-tilt! For fun Beetlejuice loves to do whatever Taz is doing.


IT Manager
Bill Landers


Accounting Assistant
Brittany Lorenzana


Accounting Assistant
Maggie Zheng

GenOps Supervisor
Humberto Pasillas

His favorite brand of motorcycle is Victory and thinks Ortega Highway should be everyone’s favorite place to ride. He loves that our company strives to make a family bond among employees and customers. He is always on the move bringing new bikes to the showrooms.

GenOps Crew
Brandon Frye


GenOps Crew
Ian Whitaker