Southern California Motorcycles Staff

"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with a quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.

Administration

Tom Hicks - Owner/President

Tom Hicks

Owner/President

Name Tom Hicks

Title Owner/President

Phone
About Tom

Tom has a long history in the motorcycle industry as a racer, technician, product research engineer, press relations specialist, club president, dealership owner and much more. He has a passion for flying WWII airplanes, playing in his band (P-51) and riding all of his motorcycles. Tom remains focused though on keeping So Cal Motorcycles the Number One Dealership of its kind in the U.S.

tom@socalmotorcycles.com

Cyndy Knauss - Chief Financial Officer

Cyndy Hull

Chief Financial Officer

Name Cyndy Hull

Title Chief Financial Officer

Phone
About Cyndy

This mother of pugs has ridden motorcycles on three continents, and is obsessed with the Isle of Man and "real" road racing.  Her personal mantra is "I am relaxed," believes following the daily activities of acquaintances from the past through social media is unnatural, and will probably never accept that her floors will always have pug hair on them no matter how often she swiffers.

cyndy@socalmotorcycles.com

Rob Chufo -  Chief Operations Officer

Rob Chufo

Chief Operations Officer

Name Rob Chufo

Title Chief Operations Officer

Phone
About Rob

Rob’s been riding since he was 5 years old and loves to ride the streets of Willow, Miller and Barber Motorsports Parks and Laguna Seca Raceway. He has 27 years of experience in the automotive, marine and motorcycle industry and his first purchase was a 1983 Honda CR125.

rob@socalmotorcycles.com

Chris Evans - General Manager

Chris Evans

General Manager

Name Chris Evans

Title General Manager

Phone
About Chris

Chris handles the sales floor with an ease and offers top quality customer service to all of our guests. He’s passionate about his work and he’s a Ducati fanatic with more knowledge than most encyclopedias. His first bike purchase was a 1986 Honda Rebel 450 and currently rides a 2016 Ducati Monster 1200S. He has been riding for 23 years and continually gaining experience on the street. He enjoys riding through Azusa Canyon up to Camp Crystal Lake on the weekends. Quick note about him: he grew up riding in the Middle East as a kid and his family wasn’t aware until he purchased his 5th motorcycle.

chris@socalmotorcycles.com

Business Office

Danielle Mira Assistant Accounting Manager

Danielle Mira

Assistant Accounting Manager

Name Danielle Mira

Title Assistant Accounting Manager

Phone
About Danielle

Well, Danielle doesn't ride a motorcycle. If she were to ride, the bike would have to be a Triumph with a side car for her German Shepherd Priscilla. What she loves most about working here: the Micro Manager (Tazzirossi Hicks), Assistant Micro Manager (Beetlejuice) and our latest addition, the Chief Morale Officer or CMO (Tater Tot). Be sure to check out their bios.

danielle@socalmotorcycles.com

Tazzirossi Hicks  Micro Manager

Tazzirossi

Micro Manager

Name Tazzirossi

Title Micro Manager

Phone
About Tazzirossi

Taz came to work at So Cal in 2006 and immediately showed his management prowess. He overlooks dealership operations from his plush office in the Accounting Department. Taz’s favorite responsibility is inspecting boxes and bags, and he is quite good at it. For fun, Taz enjoys playing ball and watching television.

taz@socalmotorcycles.com

Beetlejuice Hicks Assistant Micro Manager

Beetlejuice

Assistant Micro Manager

Name Beetlejuice

Title Assistant Micro Manager

Phone
About Beetlejuice

In 2008 Beetlejuice was hired on the spot as a personal assistant to Taz. Beetlejuice is quick to respond to any situation in an enthusiastic and loud manner. No one can resist giving her attention because she knows how to work a head-tilt! For fun Beetlejuice loves to do whatever Taz is doing.

TT

Chief Morale Officer

Name TT

Title Chief Morale Officer

Phone
About TT

TT hit the ground running here in 2018 and hasn’t stopped since.  He loves people, and greets every customer and employee with unbridled enthusiasm never seen before in these parts.  Feeling down?  TT will send those blues packing and bring a smile to your face no problem.  In his spare time he enjoys looking out the car window and snuggles with Mr. Squirrel.

Bill Landers

IT Manager

Name Bill Landers

Title IT Manager

Phone 714-256-6700

Sales

Brian Leigh - Finance Specialist

Brian Leigh

Finance Specialist

Name Brian Leigh

Title Finance Specialist

Phone
About Brian

Brian came to us after spending 16 years in the auto industry. He doesn't ride yet, be he has his eyes on a Ducati Diavel. When he's not working you can find him playing with his two dogs, Whiskey and Brandi, or spending time with his family. Fun fact: He's from Johannesburg, South Africa.

brian@socalmotorcycles.com

John Pucciarelli - Sales/Brand Representative

John Pucciarelli

Sales/Brand Representative

Name John Pucciarelli

Title Sales/Brand Representative

Phone
About John

John AKA known as “Puch” has over 50 years of riding experience and has been with the dealership for 7 years. He doesn’t have a favorite motorcycle manufacture but has love for all motorcycles with two wheels. His first motorcycle purchase was a 1974 Kawasaki 500 Triple and currently rides a Victory. He thanks Evil Knievel for introducing him to his true passion of motorcycling. A piece of advice that he offers to new riders: take baby steps, before you can run you need to learn how to walk.

john@socalmotorcycles.com

Robert Burns

Sales/Brand Representative

Name Robert Burns

Title Sales/Brand Representative

Phone 714-256-6700
About Robert

robertb@socalmotorcycles.com

Robert has over 43 years of riding experience in the dirt and 35 years on the street. He rides a 2009 Harley Davidson Road Glide and a 2015 Harley Davidson Fat Bob. He loves the feeling of freedom when he rides and is happy to save time and stress by avoiding traffic. In his downtime, he enjoys going to the beach, riding street bikes, dirt bikes, Mt bikes and spending time with family.

Michael Glockner

Sales/Brand Representative

Name Michael Glockner

Title Sales/Brand Representative

Phone

Michael Santos

Sales/Brand Representative

Name Michael Santos

Title Sales/Brand Representative

Phone 714-256-6700

Service

Chad Bell - Triumph Service / Parts Associate

Chad Bell

Service Advisor

Name Chad Bell

Title Service Advisor

Phone
About Chad

Chad is a veteran with more than 15 years in the motorcycle industry. He brings his expertise to our Service and Parts Department. His first motorcycle was a mini bike with a 5hp small motor and currently rides a 2017 GSX-R1000. Chad is all about the thrill of motorcycling whether it’s dirt, track, scenic views, or even a midnight canyon run. What he enjoys the most about riding is: laying down his knee at 130mph.

chad@socalmotorcycles.com

Jose Cruz

Service Manager

Name Jose Cruz

Title Service Manager

Phone
 Mike Cadena - Technician

Mike Cadena

Master Technician

Name Mike Cadena

Title Master Technician

Phone
Danny Edwards - Technician

Danny Edwards

Master Technician

Name Danny Edwards

Title Master Technician

Phone
About Danny

Danny has been part of our team since the beginning and plays a huge role in our Service Department. He has been riding motorcycles for over 30+ years and his favorite manufacture is Ducati. His current bike is a Honda CBR954 and he enjoys riding through any type of terrain that offers twisties. What he enjoys most about motorcycling is: the freedom of the open road and riding with his Dad and Uncle Tom!

danny@socalmotorcycles.com

Brandon Martinez

Technician

Name Brandon Martinez

Title Technician

Phone

Parts & Apparel

Albert Le

Parts Manager

Name Albert Le

Title Parts Manager

Phone 714-256-6700
About Albert

albert@socalmotorcycles.com

Albert rides a 2020 Triumph Thruxton TFC and has eight years of riding experience. He rides because it acts as a stress reliever, gives him the freedom to explore, allows him the exhilarating experience of “The Ride,” and makes parking a breeze. In his downtime he enjoys fitness, playing basketball and healthy dining. Fun Fact: Albert doesn’t have a Native (Vietnamese/Chinese) name.

Dylan Conroy

Parts Associate

Name Dylan Conroy

Title Parts Associate

Phone 714-256-6700
About Dylan

dylan@socalmotorcycles.com

Dylan’s is a long-time rider, beginning when he was six. He currently rides a 2006 Suzuki RM 125 and enjoys escaping from the normal stresses of life. His hobbies outside of work are racing motocross, going camping, and hanging out with friends. Fun Fact: Dylan is a full-time college student.

Raul Sanchez

Parts Associate

Name Raul Sanchez

Title Parts Associate

Phone 714-256-6700

General Operations

Humberto Pasillas - GenOps Supervisor

Humberto Pasillas

GenOps Supervisor

Name Humberto Pasillas

Title GenOps Supervisor

Phone
About Humberto

Humberto has been with the team close to 5 years. He plays a huge role in the General Operations Department and within his stay here—he has become a huge motorcycle enthusiast. His first motorcycle purchase was a 2005 Yamaha V-Star 1100 and currently rides a 2006 Custom Victory Vegas. He thanks the owner Tom Hicks for introducing him into the motorcycle world. What he enjoys most about motorcycling: he enjoys riding the streets with his son and cruising GMR. If he can offer beginners any advice: take a safety course and watch your surroundings. 

humberto@socalmotorcycles.com

Gino Alimonti

GenOps Crew

Name Gino Alimonti

Title GenOps Crew

Phone

Brandon Burks

GenOps Crew

Name Brandon Burks

Title GenOps Crew

Phone 714-256-6700

Hernan Hermosillo

GenOps Crew

Name Hernan Hermosillo

Title GenOps Crew

Phone

Marketing

Scott Murphy

Creative Director

Name Scott Murphy

Title Creative Director

Phone (714) 256-6700

Nicholas Goodman

Marketing Assistant

Name Nicholas Goodman

Title Marketing Assistant

Phone 714-256-6700
About Nicholas

Nick joined the Marketing Team in January 2024 to assist with all So Cal Motorcycles media and marketing activities. He enjoys the outdoors and enjoys keeping his photography skills sharp in his free time. We are excited to have him onboard!