About Us

"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with a quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.

Our philosophies, staff and commitment to customer service ensure you receive the same level of support that won us the coveted "Top 100 Dealer Award" from DealerNews Magazine for eight years in a row, 2007 Ducati Dealer of the Year for North America and 2016 marks the 10th year in a row for Southern California Motorcycles to rank as Triumph's Number One dealer in the nation. Triumph motorcycles also announced that we are the Number One North American Triumph Dealer of all time! We have made history again!"

Signed, Tom & the Staff of Southern California Motorcycles.

Company History

Southern California Motorcycles began as a dream of its owner, Tom Hicks, to build and open a different kind of motorcycle dealership.

Tom's long career in the motorcycle industry started in 1976. He was the president of a local motorcycle club and started a small motorcycle service shop in his own garage. Tom had more work than he could handle due to his philosophy of quality customer service and his attention to detail. In 1980, Tom joined American Honda as a Motorcycle Technician and quickly moved through the Customer Relations Department, Motorcycle Engineering Department, and on to Motorcycle Product Research. There, he was able to utilize his talents introducing new models to the press, handling product evaluation, public relations, and even set seven world motorcycle endurance speed records.

In 1994, Tom went to work for Triumph Motorcycles as the Sales Manager for the Western United States and set up Triumph's dealer network. Tom was also very involved with Triumph's marketing and press relations—he had the privilege of teaching Pamela Anderson how to ride the Triumph Thunderbird for the movie “Barb Wire.” Tom has developed a deep knowledge of Triumph during his employment with the company. He has also put countless miles on all of the models.

Still working towards his dream, Tom took the position of General Manager of Race Tech in 1997. He led Race Tech into the street-bike market, offering components for various streetbikes including Triumph’s.

Tom’s experience in the motorcycle industry has helped him develop a sense of how a dealership should operate. He has been appointed to the Advisory Board of DealerNews Magazine as well as consulting with many motorcycle industry businesses. Tom put his experience, enthusiasm, commitment and philosophy to work on April 4th, 2000 when Southern California Triumph opened for business. Within 16 months, Southern California Triumph became the number one Triumph dealer in the nation. History was made in 2016 which marked the tenth year in a row, when Southern California Motorcycles became the number one dealer in the U.S. again! It was also announced that So Cal Triumph is the Number One North American Triumph Dealer of all time.

Company Timeline

In April 2003, Southern California Triumph expanded and opened Southern California Ducati. Ducati North America presented the company with an award for "Top New Ducati Dealer in the U.S." From 2003 to date, the company continued to rank as one of the top selling Ducati dealers in the U.S. and was the number one Ducati dealer in the U.S in 2007. Southern California Ducati became an Exclusive Ducati Dealer with the total Dealership remodel in 2017.

August 2005 saw the addition of Victory motorcycles. Southern California Victory offers total commitment to the brand, in the same fashion that has made Southern California Triumph and Southern California Ducati the premier dealerships of their kind. Polaris ceased the manufacture of Victory motorcycles in January of 2017. We will continue as a Victory Dealer to service and support our wonderful customer base.

The Southern California Pre-Owned department opened its doors in 2010. The department has a huge selection of pre-owned motorcycles to purchase, as well as accepts trade-ins and consigns motorcycles.

Southern California Motorcycles opened Southern California Royal Enfield in 2011. We are now the Number #1 dealer in the nation for Royal Enfield.

Southern California Suzuki was added in 2014.

In 2016 we were awarded the #1 Triumph Dealership in all of the United States for 10 year in a row!

In 2017 we were awarded the #1 Ducati Dealership in all of the Western United States!

Today, Southern California Motorcycles consists of:

Southern California Triumph. A Flagship Exclusive Triumph Dealership that is Number One of All Time in North America!

Southern California Ducati. An Exclusive Ducati Dealership that is Number One in the Western United States for 2017!

Southern California Suzuki. A separate and huge Suzuki Dealership that offers a wide selection of all Suzuki.

Southern California Victory. Although we are down to our last few units we will stay open as a Victory Service Center.

Southern California Royal Enfield. The Number One Royal Enfield Dealer in the U.S.

Southern California Customs. An incredible selection of custom Triumph's, Ducati's and Suzuki's.

Southern California Pre-Owned. A Huge inventory of SCM Certified Pre-Owned bikes.