Southern California Motorcycles Staff
"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with a quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.
Administration
Tom Hicks
Owner/President
Name Tom Hicks
Title Owner/President
Tom has a long history in the motorcycle industry as a racer, technician, product research engineer, press relations specialist, club president, dealership owner and much more. He has a passion for flying WWII airplanes, playing in his band (P-51) and riding all of his motorcycles. Tom remains focused though on keeping So Cal Motorcycles the Number One Dealership of its kind in the U.S.
Cyndy Hull
Chief Financial Officer
Name Cyndy Hull
Title Chief Financial Officer
This mother of pugs has ridden motorcycles on three continents, and is obsessed with the Isle of Man and "real" road racing. Her personal mantra is "I am relaxed," believes following the daily activities of acquaintances from the past through social media is unnatural, and will probably never accept that her floors will always have pug hair on them no matter how often she swiffers.
Rob Chufo
Chief Operations Officer
Name Rob Chufo
Title Chief Operations Officer
Rob’s been riding since he was 5 years old and loves to ride the streets of Willow, Miller and Barber Motorsports Parks and Laguna Seca Raceway. He has 27 years of experience in the automotive, marine and motorcycle industry and his first purchase was a 1983 Honda CR125.
Chris Evans
General Manager
Name Chris Evans
Title General Manager
Chris handles the sales floor with an ease and offers top quality customer service to all of our guests. He’s passionate about his work and he’s a Ducati fanatic with more knowledge than most encyclopedias. His first bike purchase was a 1986 Honda Rebel 450 and currently rides a 2016 Ducati Monster 1200S. He has been riding for 23 years and continually gaining experience on the street. He enjoys riding through Azusa Canyon up to Camp Crystal Lake on the weekends. Quick note about him: he grew up riding in the Middle East as a kid and his family wasn’t aware until he purchased his 5th motorcycle.
Business Office
Thalia Yanez
Accounting Assistant
Name Thalia Yanez
Title Accounting Assistant
Beetlejuice
Micro Manager
Name Beetlejuice
Title Micro Manager
In 2008 Beetlejuice was hired on the spot as a personal assistant to Taz. Beetlejuice is quick to respond to any situation in an enthusiastic and loud manner. No one can resist giving her attention because she knows how to work a head-tilt! For fun Beetlejuice loves to do whatever Taz is doing.
TT
Chief Morale Officer
Name TT
Title Chief Morale Officer
TT hit the ground running here in 2018 and hasn’t stopped since. He loves people, and greets every customer and employee with unbridled enthusiasm never seen before in these parts. Feeling down? TT will send those blues packing and bring a smile to your face no problem. In his spare time he enjoys looking out the car window and snuggles with Mr. Squirrel.
Sales
Michael Glockner
Customer Relations Manager
Name Michael Glockner
Title Customer Relations Manager
Brian Leigh
Finance Specialist
Name Brian Leigh
Title Finance Specialist
Brian came to us after spending 16 years in the auto industry. He doesn't ride yet, be he has his eyes on a Ducati Diavel. When he's not working you can find him playing with his two dogs, Whiskey and Brandi, or spending time with his family. Fun fact: He's from Johannesburg, South Africa.
Larry Garcia
Sales/Brand Representive
Name Larry Garcia
Title Sales/Brand Representive
Robert Burns
Sales/Brand Representative
Name Robert Burns
Title Sales/Brand Representative
robertb@socalmotorcycles.com
Robert has over 43 years of riding experience in the dirt and 35 years on the street. He rides a 2009 Harley Davidson Road Glide and a 2015 Harley Davidson Fat Bob. He loves the feeling of freedom when he rides and is happy to save time and stress by avoiding traffic. In his downtime, he enjoys going to the beach, riding street bikes, dirt bikes, Mt bikes and spending time with family.
John Pucciarelli
Sales/Brand Representative
Name John Pucciarelli
Title Sales/Brand Representative
John AKA known as “Puch” has over 50 years of riding experience and has been with the dealership for 7 years. He doesn’t have a favorite motorcycle manufacture but has love for all motorcycles with two wheels. His first motorcycle purchase was a 1974 Kawasaki 500 Triple and currently rides a Victory. He thanks Evil Knievel for introducing him to his true passion of motorcycling. A piece of advice that he offers to new riders: take baby steps, before you can run you need to learn how to walk.
Service
Chad Bell
Service Advisor
Name Chad Bell
Title Service Advisor
Chad is a veteran with more than 15 years in the motorcycle industry. He brings his expertise to our Service and Parts Department. His first motorcycle was a mini bike with a 5hp small motor and currently rides a 2017 GSX-R1000. Chad is all about the thrill of motorcycling whether it’s dirt, track, scenic views, or even a midnight canyon run. What he enjoys the most about riding is: laying down his knee at 130mph.
Jose Cruz
Service Manager
Name Jose Cruz
Title Service Manager
Mike Cadena
Master Technician
Name Mike Cadena
Title Master Technician
Danny Edwards
Master Technician
Name Danny Edwards
Title Master Technician
Danny has been part of our team since the beginning and plays a huge role in our Service Department. He has been riding motorcycles for over 30+ years and his favorite manufacture is Ducati. His current bike is a Honda CBR954 and he enjoys riding through any type of terrain that offers twisties. What he enjoys most about motorcycling is: the freedom of the open road and riding with his Dad and Uncle Tom!
Brandon Martinez
Technician
Name Brandon Martinez
Title Technician
Parts & Apparel
Albert Le
Parts Manager
Name Albert Le
Title Parts Manager
Albert rides a 2020 Triumph Thruxton TFC and has eight years of riding experience. He rides because it acts as a stress reliever, gives him the freedom to explore, allows him the exhilarating experience of “The Ride,” and makes parking a breeze. In his downtime he enjoys fitness, playing basketball and healthy dining. Fun Fact: Albert doesn’t have a Native (Vietnamese/Chinese) name.
Dylan Conroy
Parts Associate
Name Dylan Conroy
Title Parts Associate
Dylan’s is a long-time rider, beginning when he was six. He currently rides a 2006 Suzuki RM 125 and enjoys escaping from the normal stresses of life. His hobbies outside of work are racing motocross, going camping, and hanging out with friends. Fun Fact: Dylan is a full-time college student.
Raul Sanchez
Parts Associate
Name Raul Sanchez
Title Parts Associate
General Operations
Humberto Pasillas
GenOps Supervisor
Name Humberto Pasillas
Title GenOps Supervisor
Humberto has been with the team close to 5 years. He plays a huge role in the General Operations Department and within his stay here—he has become a huge motorcycle enthusiast. His first motorcycle purchase was a 2005 Yamaha V-Star 1100 and currently rides a 2006 Custom Victory Vegas. He thanks the owner Tom Hicks for introducing him into the motorcycle world. What he enjoys most about motorcycling: he enjoys riding the streets with his son and cruising GMR. If he can offer beginners any advice: take a safety course and watch your surroundings.
