Meet Our Team

All of our service staff are factory trained to the highest level. No one can better service and maintain your motorcycle.

Our service facility is the press fleet center for Ducati, Victory, and Royal Enfield motorcycles. If these companies trust us with their most important bikes, then you can too!

Service Manager
James Emad

James comes from the Automotive Industry with more than 10 years of senior management underneath his belt. He has experience in marketing, graphic design, automotive, and has 20+ years of riding experience. His first motorcycle was a YZF-R600 Thundercat and currently owns a 2015 MV Agusta Stradale 800, 2014 Yamaha FZ-09, and a 2003 Yamaha 125 Zuma Scooter. He enjoys riding scenic routes, back trails of mountains, and hopefully jumps on the track someday soon. What he enjoys most about working here at Southern California Motorcycles is: being able to meet local bikers and accommodate their service needs.


Assistant Service Manager
Ian Whitaker

Ian has close to 10 years of motorcycle experience with riding and being a service technician. He currently rides a 2014 Honda NC700x but enjoys older style motorcycles. On the weekends you can catch him riding to the beach on his adventure bike or see him in the air flying his plane. He loves the adrenaline rush of wind pushing against his face, either on two wheels or tilting his wings.

Triumph Service / Parts Associate
Chad Bell

Chad is a veteran with more than 15 years in the motorcycle industry. He brings his expertise to our Triumph Service and Parts Department. His first motorcycle was a mini bike with a 5hp small motor and currently rides a 2017 GSX-R1000. Chad is all about the thrill of motorcycling whether it’s dirt, track, scenic views, or even a midnight canyon run. What he enjoys the most about riding is: laying down his knee at 130mph.

Danny Edwards

Danny has been part of our team since the beginning and plays a huge role in our Service Department. He has been riding motorcycles for over 30+ years and his favorite manufacture is Ducati. His current bike is a Honda CBR954 and he enjoys riding through any type of terrain that offers twisties. What he enjoys most about motorcycling is: the freedom of the open road and riding with his Dad and Uncle Tom!

Mike Cadena

Mike has been working on bikes for 12 years and he loves the comfort of his current 2004 Victory Kingpin. When he’s not at work servicing bikes he builds race engines and works on his 1973 Corvette Stingray.

Robert Rae

Robert is no rookie in the motorcycle industry. He has 5 strong years underneath his belt being a rider and service technician. His first ride ever on a motorcycle was a Honda CR85 big wheel and he currently rides a Ducati 1199 Panigale. His main focus for motorcycling is to gain more experience racing on the track and continue wrenching. If he can choose any ride to do in Southern California: he would ride from the beach to the mountains.

Augie Baca

Augie has over 7 years in the motorcycle industry and he brings his expertise to our Ducati Service Department. His first motorcycle purchase was a Honda CBR 1000 and currently rides a 2012 Yamaha YZF-R1. He spends most of his time wrenching and riding the local canyons of the area. If you stop by our Ducati Service Center don’t forget to say hi!