Meet Our Team

"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with a quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.

Owner/President
Tom Hicks

Tom has a long history in the motorcycle industry as a racer, technician, product research engineer, press relations specialist, club president, dealership owner and much more. He has a passion for flying WWII airplanes, playing in his band (P-51) and riding all of his motorcycles. Tom remains focused though on keeping So Cal Motorcycles the Number One Dealership of its kind in the U.S.

tom@socalmotorcycles.com


Rob Chufo

Chief Operations Officer
Rob Chufo

Rob’s been riding since he was 5 years old and loves to ride the streets of Willow, Miller and Barber Motorsports Parks and Laguna Seca Raceway. He has 27 years of experience in the automotive, marine and motorcycle industry and his first purchase was a 1983 Honda CR125.

rob@socalmotorcycles.com


Chief Financial Officer
Cyndy Knauss

This mother of pugs has ridden motorcycles on three continents, and is obsessed with the Isle of Man and "real" road racing.  Her personal mantra is "I am relaxed," believes following the daily activities of acquaintances from the past through social media is unnatural, and will probably never accept that her floors will always have pug hair on them no matter how often she swiffers.

cyndy@socalmotorcycles.com

Chris Evans

Assistant Sales Manager
Chris Evans

Chris handles the sales floor with an ease and offers top quality customer service to all of our guests. He’s passionate about his work and he’s a Ducati fanatic with more knowledge than most encyclopedias. His first bike purchase was a 1986 Honda Rebel 450 and currently rides a 2016 Ducati Monster 1200S. He has been riding for 23 years and continually gaining experience on the street. He enjoys riding through Azusa Canyon up to Camp Crystal Lake on the weekends. Quick note about him: he grew up riding in the Middle East as a kid and his family wasn’t aware until he purchased his 5th motorcycle.

chris@socalmotorcycles.com


Finance Specialist
Brian Leigh

Brian came to us after spending 16 years in the auto industry. He doesn't ride yet, be he has his eyes on a Ducati Diavel. When he's not working you can find him playing with his two dogs, Whiskey and Brandi, or spending time with his family. Fun fact: He's from Johannesburg, South Africa.

brian@socalmotorcycles.com


Sales/Brand Representative
John Pucciarelli

John AKA known as “Puch” has over 50 years of riding experience and has been with the dealership for 7 years. He doesn’t have a favorite motorcycle manufacture but has love for all motorcycles with two wheels. His first motorcycle purchase was a 1974 Kawasaki 500 Triple and currently rides a Victory. He thanks Evil Knievel for introducing him to his true passion of motorcycling. A piece of advice that he offers to new riders: take baby steps, before you can run you need to learn how to walk.

john@socalmotorcycles.com


Sales/Brand Representative
Jay Cissell

His favorite brand is Triumph. He loves his Daytona 675, his first motorcycle purchase, and recently added a 2014 Ducati Monster 1200 S to his collection. When he’s not hard at work he likes to bicycle, play bass, and skateboard.

jay@socalmotorcycles.com


Sales/Brand Representative
Michael Santos

Michael has been in the motorcycle industry for 2 years. His first motorcycle was a 2014 Kawasaki 650 and he currently rides a 2004 Ducati Monster. On his days off he enjoys riding through Ortega Highway with his buddies and what he enjoys most about riding is: the mental relaxation behind the open road.

msantos@socalmotorcycles.com

 

 

Service Manager
James Emad

James comes from the Automotive Industry with more than 10 years of senior management underneath his belt. He has experience in marketing, graphic design, automotive, and has 20+ years of riding experience. His first motorcycle was a YZF-R600 Thundercat and currently owns a 2015 MV Agusta Stradale 800, 2014 Yamaha FZ-09, and a 2003 Yamaha 125 Zuma Scooter. He enjoys riding scenic routes, back trails of mountains, and hopefully jumps on the track someday soon. What he enjoys most about working here at Southern California Motorcycles is: being able to meet local bikers and accommodate their service needs.

james@socalmotorcycles.com


Assistant Service Manager
Ian Whitaker

Ian has close to 10 years of motorcycle experience with riding and being a service technician. He currently rides a 2014 Honda NC700x but enjoys older style motorcycles. On the weekends you can catch him riding to the beach on his adventure bike or see him in the air flying his plane. He loves the adrenaline rush of wind pushing against his face, either on two wheels or tilting his wings.

ian@socalmotorcycles.com


Triumph Service / Parts Associate
Chad Bell

Chad is a veteran with more than 15 years in the motorcycle industry. He brings his expertise to our Service and Parts Department. His first motorcycle was a mini bike with a 5hp small motor and currently rides a 2017 GSX-R1000. Chad is all about the thrill of motorcycling whether it’s dirt, track, scenic views, or even a midnight canyon run. What he enjoys the most about riding is: laying down his knee at 130mph.

chad@socalmotorcycles.com


Technician
Danny Edwards

Danny has been part of our team since the beginning and plays a huge role in our Service Department. He has been riding motorcycles for over 30+ years and his favorite manufacture is Ducati. His current bike is a Honda CBR954 and he enjoys riding through any type of terrain that offers twisties. What he enjoys most about motorcycling is: the freedom of the open road and riding with his Dad and Uncle Tom!

danny@socalmotorcycles.com


Technician
Mike Cadena

Mike has been working on bikes for 12 years and he loves the comfort of his current 2004 Victory Kingpin. When he’s not at work servicing bikes he builds race engines and works on his 1973 Corvette Stingray.

mike@socalmotorcycles.com


Technician
Robert Rae

Robert is no rookie in the motorcycle industry. He has 5 strong years underneath his belt being a rider and service technician. His first ride ever on a motorcycle was a Honda CR85 big wheel and he currently rides a Ducati 1199 Panigale. His main focus for motorcycling is to gain more experience racing on the track and continue wrenching. If he can choose any ride to do in Southern California: he would ride from the beach to the mountains.


Technician
Augie Baca

Augie has over 7 years in the motorcycle industry and he brings his expertise to our Ducati Service Department. His first motorcycle purchase was a Honda CBR 1000 and currently rides a 2012 Yamaha YZF-R1. He spends most of his time wrenching and riding the local canyons of the area. If you stop by our Ducati Service Center don’t forget to say hi!

Parts Manager
Jeremy Pritchard

Jeremy is a veteran when it comes to the motorcycle industry from riding over 25 years and managing our Parts Department, he is no rookie. His first motorcycle purchase was a 2004 Suzuki DRZ400E and currently rides a 2015 KTM 350 XC-F. His favorite track to ride is: Cahuilla Creek in Anza, CA. What he enjoys most about riding: he enjoys the challenge of improving on the bike and it’s a great way to clear the mind to escape from the daily grind. A cool quick note about Jeremy: once upon a time he was a full-time traveling musician.

jeremy@socalmotorcycles.com


Parts Counter Associate
Michael Malta

Michael has been riding for about 5 years and currently rides a 2002 Triumph Bonneville T100. He enjoys the lifestyle and riding up the PCH coast, and home because “home is where the love is.” His favorite parts about working here are the atmosphere, the motorcycles, and the passionate people. He advises new and advanced riders to take a motorcycle training class. Besides riding, Michael also enjoys Industrial and Graphic design.

michael@socalmotorcycles.com

 

 

Danielle Mira

Assistant Accounting Manager
Danielle Mira

Well, Danielle doesn't ride a motorcycle. If she were to ride, the bike would have to be a Triumph with a side car for her German Shepherd Priscilla. What she loves most about working here: the Micro Manager (Tazzirossi Hicks), Assistant Micro Manager (Beetlejuice) and our latest addition, the Chief Morale Officer or CMO (Tater Tot). Be sure to check out their bios.

danielle@socalmotorcycles.com


Accounting Assistant
Maggie Zheng

Maggie is a full-time student studying accounting at CSFU and she has been working here for almost 2 years. She currently doesn’t ride motorcycles but is open to learning someday soon. Quick note about her: she is a huge Pug lover owning two dogs herself.


Taz

Micro Manager
Tazzirossi Hicks

Taz came to work at So Cal in 2006 and immediately showed his management prowess. He overlooks dealership operations from his plush office in the Accounting Department. Taz’s favorite responsibility is inspecting stuff in bags, and he is quite good at it. For fun, Taz enjoys playing ball and singing, especially to songs by Robert Plant and Dean Martin.

taz@socalmotorcycles.com


Beetle

Assistant Micro Manager
Beetlejuice Hicks

In 2008 Beetlejuice was hired on the spot as a personal assistant to Taz. Beetlejuice is quick to respond to any situation in an enthusiastic and loud manner. No one can resist giving her attention because she knows how to work a head-tilt! For fun Beetlejuice loves to do whatever Taz is doing.

GenOps Supervisor
Humberto Pasillas

Humberto has been with the team close to 5 years. He plays a huge role in the General Operations Department and within his stay here—he has become a huge motorcycle enthusiast. His first motorcycle purchase was a 2005 Yamaha V-Star 1100 and currently rides a 2006 Custom Victory Vegas. He thanks the owner Tom Hicks for introducing him into the motorcycle world. What he enjoys most about motorcycling: he enjoys riding the streets with his son and cruising GMR. If he can offer beginners any advice: take a safety course and watch your surroundings. 

humberto@socalmotorcycles.com


GenOps Crew
Robert Pasillas

Robert has 2 years of experience in the motorcycle industry and rides a Thruxton 900cc. He enjoys leaning his knee down in canyons or slow cruising PCH with the wind blowing through his helmet. His favorite aspect of riding is: being able to clear his mind and riding next to his Dad in Southern California. On the weekends you can find him at Cooks Corner or a local brewery with his buddies.


GenOps Crew
Patrick Dale

Patrick has close to 5 years of riding experience and bought his first Triumph through our Pre-Owned Department. He joins our Gen-Op’s crew to help assist with the dealership’s appearance and to satisfy our customer needs while they’re here at our dealership. Patrick currently rides a Thruxton 900cc Custom and enjoys riding up to Big Bear to his family’s cabin on his days off.